For your blog or website to be found in search, proper Search Engine Optimization is required. In this post, you get details idea you can use in improving your blog keyword strategy.
Without good SEO practice, you leave your website or blog tasting for proper viewership. It will apparently struggle to gain a stance in the middle of millions of competitors.
There a quite a number of strategies you want to adopt while finding your way to rank high on google. One such strategy is proper keyword optimization practices. The right keyword will most likely, among other strategies, keep you on top of your game, especially if/where it is properly applied.
What are Keywords?
Keyword — yes, that small word is very powerful. In fact, nowadays the search engine, keyword is often the most important word on our website and if it is not well performed, it will affect all other factors: position in search results, visitor numbers, bounce rates, conversion rates… In this article I’ll try to explain the meaning of keyword and how it works.
So what is a keyword? Keywords are essentially the “words” that we’re optimizing for. People type them into Google or any search engine such as Yahoo! Bing, Yandex etc, when they want to find what they’re looking for and each word is assigned a numerical value called “search volume.”
Why Are Keyword really Important?
Keywords are incredibly powerful and an important part of improving your website’s SEO. But they can seem very abstract when you first start out. It helps to find your target audience, for whose reason your business, your blog, your advertisement relies on in the first place.
Most search engines operate on a simple premise: the more keywords that are appearing on a webpage, the more relevant the website is for that key phrase.
What happens if there is no proper keyword optimization?
Just imagine if you have done it correctly, then your web page will definitely get ranked high on the search engine result page. But on the other hand, what if you have not optimized your website?
Every Search Engine Optimization process covers keyword research, on-page optimization, and backlinking. But what happens when these are not fully covered? Poor search engine ranking results will be seen — periods.
What is Keyword Strategy?
A keyword strategy describes the direction, the guidelines, and the resources you’ll use to optimize your site. It holds every decision you take about keywords based on your findings in your keyword research.
It is the blueprint for a successful web marketing campaign, helping you focus on your overall objectives.
A keyword strategy contains everything that is related to the content you’re planning to write; in other words, your keyword intentions. Because of that, it’s a very important document that will guide your whole SEO campaign.
In an actual sense, it a process that involves many keyword research tools and helps you find your target audience, what they are searching for, and how to get your site to the top of the search engine rankings. It covers every single decision you make as you work to rank number one in Google.
Tips for Improving Your Keyword Strategy
Building a successful blog requires you to have some understanding of keyword research. By using the right keywords and optimizing for them, you can make sure you are providing valuable content that your readers seek.
Take a look at these 5 narrowed tips for improving your keyword strategies.
1. Target the right keywords
If you have been actively building your blog, then you need to focus on targeting the right keywords. This is going to help you build the essential balance of traffic that will pick up more organic search.
Although it can be difficult to know which keywords to target first when starting out in SEO. But if you start with the right ones, you’ll save yourself a lot of frustration and time.
Search engine optimization may sound like a very easy task especially if you ask various SEO experts but the truth is that it’s not as easy as everyone makes it out to be.
That’s why you need to learn more about the different strategies that you can adopt if you want to experience real benefits. What most optimizers do not understand is that there are some key elements that you need to consider before targeting your audience.
You see, it’s just like anything else in life; before you can succeed, you have got to make sure that you’re doing things right.
There are several paid tools around which you can use to run keyword research to rank for. However, as a beginner, one tool you should consider is keyword planner by Google. It is a free tool you can start with as a beginner.
2. Expand your list of keywords
Keyword expansion is a term used by SEO specialists and marketers to simply refer to the process of tweaking and adding more keywords to your current keyword list so that you rank on google search for more keywords and thus pull in more traffic to your blog.
It’s similar to the expansion of a company’s product line, strategically bringing in new products while also maintaining existing ones.
Well, yes! The longer the list of keywords searched for your blog, the better. But it has to be related enough to be used to creatively win the hearts of your audience as they search and find you.
You may have tweaked your keyword and injected a ton of relevant terms.
You may also have even added synonyms and related terms to it.
But guess what?
It’s still not enough. You need to expand your keyword in order to improve your keyword strategy by adding more related keywords.
You could use the free keyword planner from Google to expand your list of keywords.
3. Optimize content for SEO
Content optimization requires adding relevant keywords, links, meta and title tags, headers, call to actions (CTAs), etc, to ensure that your content is technically composed and published with the intent of reaching the largest audience possible.
Why do you create content in the first place? This question must be answered in order to be able to understand what to optimize for.
There are few reasons why you may want to optimize your content for SEO.
- To educate or communicate to an audience.
- To rank on the Search Engine Results Pages.
- To generate leads, earn links, and
- To drive social engagement.
I presume that you are a budding blogger or perhaps an online marketer.
You must know this.
If you must improve your keyword strategy, then you should focus on paying attention to relevant tasks. Content can attract a lot of traffic from Google but it’s also equally important to optimize it keeping mobile and desktop users both in mind.
Importance of Keyword Strategies
Websites live or die on the success of their keyword strategy.
Since the keyword strategy forms the basis for your SEO campaign, it deserves an entire section of its own.
Stating your keywords is a good thing for the optimization of a website. It supports the natural use of search terms of online-users and is therefore helpful to rank your website on pages as high as possible.
There is a lot of competition for those top positions. But if you want to be successful in online marketing, you have to have the best keywords available.
A keyword strategy is an important part of your on-page SEO.
If you don’t do keyword research, you’re basically throwing darts in the dark. Most people start doing keyword research after they create a website, but that’s not the optimal way to do it.
Starting your keyword research together with the creation of your website has numerous advantages.
Now you know that your keyword strategy should be the starting point for your optimization. By studying top-converting keywords you find your target group’s search behavior which will lay the foundation for your on-page optimization.
While there are many ways to optimize your site, the key to success is that it should be built with its visitors in mind.
Over to you…
Every content writer wants to increase profit online, one of which ways to go about it being blogging their business. One of the best strategies is to ensure a proper keyword strategy is put in place.
You want to perform an on-page optimization so as to be found by unique audiences. Improving your blog keyword strategy gives you a leap to leverage on while you run your business.
What do you think about this post? Does it answer your question? Share your experience withy me. I am more than willing to give my unreserved support to your business.